Corporates Are Now Building Experience Centres for Their Own Employees... Here Are 5 Reasons Why:
Written by Richard Cobbold | July 30, 2024
Your standard Corporate Experience Centre, or Executive Briefing Centre, has traditionally been all about engaging potential customers. Corporates would go above and beyond their purely functional core AV setups to build interactive, collaborative, and immersive experiences designed to grab the imagination of their clients and drive sales. However, the value of this type of experiential marketing is now being recognized by a new set of corporate users – HR departments. Experiences not specifically aimed at customers, but at their own staff.
HYBRID WORKING
The advent of hybrid working has left employees missing all those water-cooler moments where corporate stories, new product gossip, and tales of customer wins are exchanged. With less time at the office, there’s less time for employees to be immersed in the corporate culture. It’s therefore imperative to continually reinforce what’s great about your brand and the company you work for.
ATTRACTING STAFF
Competition for the best staff has never been greater. Attracting interviewees for face-to-face interviews and being able to quickly relate the company’s core values is critical to entice new joiners. With so many great companies out there, prospective employees need to feel confident they are picking the most innovative, exciting, and fun places to work.
ONBOARDING
Imagine gamifying your new joiner onboarding processes into a set of engaging interactive digital experiences. Employees competing to complete different tasks, evaluating responses to virtual reality scenarios, and immersing themselves in the culture of their new surroundings. Effective experiential onboarding is a surefire way to kick-start new joiner productivity.
TRAINING
And it’s not just new joiners – being able to provide ongoing lifetime access to training in new and exciting ways allows workers to constantly improve productivity. With the likes of A.I. and hybrid tech, the pace of workspace evolution grows faster by the day. Having dedicated spaces showcasing these technologies keeps the workplace fresh, drives effective adoption, and enhances career progression.
TEAM BUILDING
If you’re only in the office a couple of days a week, then you’re going to need to work harder to engender team spirit and that all-important ‘can do’ attitude. Making the most of the limited time that your teams get together and creating opportunities to coordinate with other teams and departments is vital. Interactions are made significantly more effective with inspiring immersive environments and dedicated ideation spaces as gathering points.
In the end, finding the right employees is the first sale any organization needs to make. Once you’ve got them, you need to nurture them and ensure they stay. That’s why Employee Experience Centres are becoming an essential extension of a company’s experiential marketing program. Plus, it’s worth pointing out that there’s a real sales angle too. In our experience, these hubs quickly become spaces that corporates want their clients to see. After all, when choosing a supplier partner, those with forward-thinking employee engagement programs are an attractive bet.
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DVSI is a specialist Employee & Customer Experience Centre design and build agency. Working from offices around the world, we provide clients such as Walmart, Accenture, Deloitte, EY, and Reliance with immersive technology, experiential media, and global deployment services.